Ads on the move
In “Outdoor-speak” a “Full Back” is advertising creative designed to cover the entire rear of a bus.
Jamco’s sign-fitting expertise and attention to detail is showcased in its completion during every fortnightly copy-change of around one hundred Full Backs on buses in Melbourne’s and Adelaide’s diverse bus networks.
And diverse networks they are, in terms of the number of bus operators and the many small variations in bus model that require Full Back Installers to be highly proficient and also attuned to the detailed requirements of installing on different buses.
Precision and accuracy
Crucially, creative must be installed within correctly positioned frames. Also, non-interference with vents and legal, safety-related decals must be maintained per the grid specific to the vehicle. With four different grids found across the networks, each team of two highly-skilled vinyl-wrappers needs to carefully reconcile material with diagrammatic and written special instructions, and liaise closely with Jamco and depot staff to ensure accessibility and safe, precise completion of each and every Full Back.
Consistently successful completion of literally thousands of Full Backs reflects Jamco’s focus on quality installations and effective process management.